The Wake-Up Call You Didn’t Know You Needed
Ever had one of those moments where the Universe forces you to PAY ATTENTION? Mine came via a sewing machine needle—straight into my finger. 🪡
And honestly? It was the wake-up call I needed.
Right now, small businesses are experiencing massive shifts, and if you’re feeling the pressure, you’re not alone. In this post, we’ll talk about how to adapt your business, avoid burnout, and pivot with ease so you’re not left behind.
The Market is Shifting—Are You Paying Attention?
These past two weeks in business have been… let’s just say, interesting.
I’ve been in business since 2007, and I watched the 2008 crash unfold in real time. I saw brick-and-mortar stores shutter one by one. I’ve weathered storms like that before, and I’ve learned:
💡 Panic doesn’t work. Curiosity does.
But let me be honest—sometimes, I panic. Sometimes, I overanalyze. Sometimes, I get stuck in my brain energy.
That’s why, over the past two weeks, I’ve been on “circle-up” calls with colleagues from every income bracket, getting curious about the pulse of the market. And here’s what we’re seeing:
- Clients pulling out of contracts, orders, and investments (up to 60% in some industries).
- Businesses losing clients, increasing prices for late payers, and making reinvestment nearly impossible.
- Hesitation to invest—not because people don’t want to, but because they’ve been burned before. (Remember those $100K programs that blamed YOU when they didn’t work? Yeah, people do.)
It’s fueling what some are calling “the disappearance of the business middle class.”
💰 The High-End and Low-End are growing fast, while the middle is hollowing out.
But here’s the part that blew my mind:
🚀 NEW businesses are rising. 🚀
People are walking away from corporate life, refusing to bow to “return to office” mandates, and launching their own ventures instead.
And what are they (and their customers) looking for?
💡 Not more templates, slides, or cookie-cutter solutions.
💡 Not another $10K course with outdated info.
They want real solutions. Tailored answers. A mentor who sees them, not just another number in a program.
What Customers Want in 2025 (And What They Don’t)
🔹 They don’t want copy-paste strategies. They want customized, real-world solutions.
🔹 They don’t want endless hours of course content. They want fast, direct ways to get results.
🔹 They don’t want overpriced mentorship that leaves them stranded. They want accessible support that actually works.
That means, if you want to stand out in 2025, your business needs to shift from mass-market knowledge to high-value, personalized solutions.
The Curiosity-First Approach to Thriving in Business
🔹 What “pebble in the shoe” are you solving for people?
🔹 How can you tweak your approach to get them results faster, with less effort?
For me, this sewing needle moment was a wake-up call.
When we’re grinding, panicking, and stuck in the doing, we miss the bigger picture.
🎤 Curiosity is the antidote.
🎤 Curiosity + strategic tweaks.
🎤 Curiosity + navigating change with creativity.
So don’t panic. Don’t impale your finger.
Get curious. Because money always comes back—it’s about how you navigate the waves.
So, What’s Your Unique Solution?
What’s your unique way of helping people thrive